We talk to your customers to find out what they think about your organisation, in terms of the service or product provided, and the people who deliver it. They then give you a simple score out of 10.
The process we follow goes something like this:
We arrange to contact an identified set of your customers, in line with an agreed brief. Our senior consultants will build a research methodology to meet your objectives, whilst ensuring GDPR compliance at all times.
We can conduct the research directly by telephone, email, or ask customers discretely for feedback when they interact with your website.
Alternatively, where appropriate we can intercept customers outside your branches or stores.
We maximise your results by combining different methods of data collection whilst being consistent in the structure of the data.
Our interviewers act as an extension of your brand and are trained to encourage customers to open up and provide detailed insights about their experience with your organisation.
We ask your customers 2 simple questions:
We send the data from each completed interview to you within 24 working hours, so that you can react to and resolve any real customer situations.
We also offer longer, qualitative interviews for clients who wish to obtain detailed feedback on the entire customer journey, or explore specific areas in greater depth.
We collate all the findings from the interviews into a visually rich, written report, comprising NPS charts, broken down as you require, selected verbatim comments and frequently occurring themes or topics.
The reports (monthly, quarterly or ad hoc) provide actionable insights to help improve the quality and consistency of the customer experience your organisation delivers.
Results reporting is also delivered via a complimentary video debrief.
We can provide a scheduled programme to deliver benchmarked metrics over time.
These can used as part of internal reporting and KPIs, to drive staff training and process development, in a culture of constant improvement.
Scaleable volumes and ongoing customer segmentation ensure that the measurement programme adapts in line with your evolving business requirements.
We email a survey link to all your customers 24 hours after they have interacted with your business, or at other defined timeframes such as 6 months into the relationship or other key milestones. Customers are free to unsubscribe at any point from receiving the survey.
We use an API to access your CRM directly so there is no need to export, transfer or store data outside your system. It also means the data is fully updated every day.
We use SMS reminders to optimise completion rates.
We then call a proportion of the remaining pool of customers who have not yet completed the survey or who prefer to be contacted in that way. Our interviewers act as an objective third party and are trained to encourage customers to talk openly and provide detailed insights about their experience with your organisation.
We maximise your results by combining different methods of data collection whilst being consistent in the structure of the data.
We ask your customers 2 simple questions:
1. How likely would you be to recommend XXX to friends and family on a scale of 0-10 where 0 is not at all likely and 10 is highly likely?
2. Please can you tell us why you gave that score?
We send the data from each completed interview to you within 24 working hours, so that you can respond to any real time customer situations.
The results can be filtered and sent to different managers or department heads so they only receive the data relevant to them. The responses are tagged with the customer information from the CRM so you know who the customer is, which branch they were dealing with and the nature of their interaction with your business.
You can access the combined results via our customised online dashboard comprising NPS charts, broken down as you require by department, staff member, touchpoint and branch.
The monthly data builds over time to provide actionable insights to help improve the quality and consistency of the customer experience your organisation delivers.
These can be used as part of internal reporting and KPIs, to drive staff training and process development, in a culture of constant improvement.
We also tell you how you compare to industry norms, benchmarking your NPS against those of similar companies.
Customers are asked one simple question to obtain this measure:
“On a scale of zero to 10, how likely would you be to recommend our company or services?”
We talk to you about which types of customers you would like to gather feedback from and whether there are particular topics you would like insight on.
You tell us how many customers you have; how many you would like us to talk to and how often (we can help with this).
We arrange access to the data (customer contact information).
We can access your customer database directly to select data points to contact, or you can provide us with a selected sample.
You’ll get results back in 4-6 weeks (as well as individual interview feedback along the way)
Our rapid, stress free process is designed so you can focus on running your business
We talk to you about which types of customers you would like to gather feedback from and whether there are particular topics you would like insight on.
You tell us how many customers you have; how many you would like us to talk to and how often (we can help with this).
We arrange access to the data (customer contact information).
We can access your customer database directly to select data points to contact, or you can provide us with a selected sample.
You’ll get results back in 4-6 weeks (as well as individual interview feedback along the way)
We talk to you about which types of customers you would like to gather feedback from and whether there are particular topics you would like insight on.
You tell us how many customers you have, how many you would like us to talk to and at which touchpoints (we can help with this).
We arrange access to the data, make sure our system is integrated to your CRM and get you set up on the results portal.
You’ll get collated results each month (as well as individual interview feedback along the way) but you can access your data at any time via the dashboard.
There’s a one-off set-up fee in your first month as we learn about your business, followed by standard project costs thereafter
based on volumes and complexity.
Get in touch with us today, and we'll quickly provide you with a fully priced proposal.
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