An experienced Account Manager from our Insight Services team is assigned to your business, and will work with you to understand your objectives, budgets and timescales.

They will then oversee your research project from start to finish, providing regular progress updates, and will be available at all time to answer your questions or provide additional support.

All Know Your Market research projects are overseen by our Head of Insight Services, who will meet with you personally to understand your business goals, and to formulate an optimum research methodology.

Know Your Market provides you with access to a wide-range of research techniques, both quantitative and qualitative:

•     Telephone interviews
•     Face-to-face interviews
•     Online surveys
•     Desk research
•     Focus groups
•     Depth interviews
•     Accompanied shops
•     Co-creation workshops
•     Mobile diaries

In addition to a blend of optimised research methodologies, we can customise your programme to suit your budgets and timescales.

We are expert listeners and lateral thinkers with many years of experience in different research areas so you can be sure we will create an effective research design for your project whatever the scope and budget.

In addition to online availability, comprehensive results reporting is provided at a personal debrief meeting, to discuss interpretation, outcomes and recommendations:

•     Summary data sheets and charts collating all activity
•     Dashboard summaries of key findings
•     Crucial trend analysis and highlighted action points

Our bespoke reporting is written by senior team members and tailored to the specific audience(s) to maximise practicable insights and value for the business.

Wherever available and agreed within the scope of your project, we will provide you with the maximum allowable research evidence, for in depth analysis and future reference:

•     Professional transcripts of any focus groups/interviews/online materials/etc
•     High quality audio recordings wherever possible
•     High quality video footage of focus groups or interviews as appropriate
•     Video vox pops of interviews wherever possible

Know Your Market’s trained researchers will have an initial consultation with you. We gather as much information as we can about your business and its goals and challenges.

It’s very important to have clearly defined business objectives which drive how we formulate the research objectives and make sure our research design will deliver the information you need. We can help you explore these.

Whatever questions you need answering, Know Your Market can design a bespoke research project to meet your requirements.

We select and deploy from a variety of methodologies, often in combination, to deliver robust data and maximise the value of the insights we provide:

•     Telephone interviews
•     Face-to-face interviews
•     Online surveys
•     Desk research
•     Focus groups
•     Depth interviews
•     Accompanied shops
•     Co-creation workshops
•     Mobile diaries

Once the research is complete, we present and discuss with you a full report including management summary, key findings and our recommendations.

This is a collaborative process to ensure that you are able to leverage maximum insight to achieve your objectives defined at the start of the project.