BRAND PROFILING
& ONLINE SURVEYS

We discuss your business aims and Yomdel defines the research objectives to meet those aims.

Yomdel’s consultation at the outset of the project is thorough, and often illuminating for clients, opening new avenues of thought not previously considered.

We design the questionnaire and program the survey into our online data collection platform.

Survey content can be customised to the needs of your research brief, including graphics and video if relevant.

Our surveys are created by experienced market research professionals who know the best way to structure the questions to elicit insightful responses and high completion rates.

We have panels totalling over 28,000 consumers, providing access to an exceptional range of socio-demographic groups.

These readily available panels also enable a very quick turnaround for urgent projects.

We send online links to selected panels, and may also reach out to a wider sample via targeted social media campaigns on Facebook and Instagram.

Using social media advertising tools, we can target the additional volumes and variations of desired demographics, based on age, gender, location, lifestyle/life-stage and more segmentation criteria.

We continually monitor responses on an ongoing basis throughout the campaign, refining research elements and questionnaire content where required.

This ensures that the campaign delivers precisely against your objectives, and that you achieve the sample size required to deliver reliable and accurate results.

Then the magic happens.

We download and analyse the data to create a powerful and visually rich report, including key learnings and recommendations on next steps.

You will receive all multi-media reporting delivered to you online, including a complimentary video debrief,

Tell us as much as you can about your business, and what you want to find out.

Our Senior Consultants assist at every step to ensure you get the most out of your project.

You help us define your target market, and we determine the key questions to include in your survey.

We engage target audiences and gather their responses, giving you access to your target market’s attitudes and opinions at scale.

And that’s it! You’ll normally get comprehensive reporting and results back within 4 weeks or less.